Na Hyeon Park
Designer & project manager.
Based in Seoul, Korea.
This is her portfolio.
Na Hyeon Park
From graphic design to planning and project management —
shaping ideas into thoughtful experiences.
Na Hyeon Park
Designer & project manager.
Based in Seoul, Korea.
This is her portfolio.
From graphic design to planning and project management —
shaping ideas into thoughtful experiences.
Na Hyeon Park is a designer and project manager. Her work began in graphic design and has gradually expanded into planning and project management. She is interested in the process of shaping ideas into thoughtful experiences through collaboration and careful execution. Contact her.
2024 - 2026
Project Manager, Brand Communication Team, ideaPLAB
2023 - 2024
Brand Manager, You Need My Yogurt
2026
PLAB Social (Smore Market / LECT House), PM
House of Toy Story, PM
CHANEL Métiers d’Art Replica Show Engagement Journey, APM
2025
Disney+ Jogak-dosi Breakers Pop-up, PM
Disney Run After Party, APM
Disney Mickey In Real Life Pop-up, PM
Disney ESR Project × Samsung Medical Center, PM
SSF(Samsung Fire) Dream Theater Pop-up, APM
2024
Adidas Social, PM
GTQ (Graphic Technology Qualification) Level 1
GTQi (Graphic Technology Qualification Illustrator) Level 1
The brand’s signature yogurt plate and various elements of the space were expanded into graphics, building a brand identity distinct from existing yogurt brands. Centered on Greek yogurt and the brand’s signature white & blue, the work covers graphic design and content planning that visualize You Need My Yogurt’s own antique, warm mood.
Unlike the phrase ‘losing your galpi,’ meaning to lose your bearings, I found in the swimming ranchu an image of finding your galpi. Carrying the process of finding your galpi and the meaning of good luck in the ranchu’s movement, I created a brand that discovers small luck between the pages of a book. I designed the brand identity, including the logo, color and typography system, and a physical bookmark product.
The name a PEACE of cake comes from the phrase “a piece of cake,” which means something very easy. To make bringing peace to the mind as effortless as a piece of cake, it offers a variety of ways to find inner peace, and captures the small everyday moments of letting your mind rest in illustrated cards.
Click the card to draw one
Carrying a sense of Summer Nostalgia, this project brings together an editorial book that weaves someone’s past summers into short writing and illustration, a disposable film camera for capturing the summer of now, and a sticker sheet that gathers the fragments of summer. The photographs in the book were generated with Midjourney as summer scenes that look shot on an old digital camera, so that, within memories that could belong to anyone, each reader is led to recall a summer of their own.
*All photorealistic images were generated with Midjourney.
A personal project imagining Project No.51, the winter season campaign for AMOMENTO’s 26FW & Cashmere Collection. From the campaign concept to editorial key visuals, a teaser film and social content, I planned and produced brand content carried through in a single tone.
Unofficial Proposal / Product images ©AMOMENTO
*All photorealistic images were generated with Midjourney.
01 Scope
캠페인이 소비자에 닿기까지의 모든 단계를 함께 했습니다.
콘텐츠를 설계하고, 다듬고, 발행하고, 그 반응을 다시 다음 기획으로 이어 붙이는 일까지.
01
사람과 맞추는 일
02
콘텐츠를 만드는 일
03
발행을 지키는 일
04
다음을 읽어내는 일
02 Workflow
캠페인 브리프를 받으면 콘텐츠는 두 갈래로 나뉩니다. 글로벌 에셋을 한국 계정에 맞게 옮기는 글로벌 캠페인,
그리고 오프라인 현장을 그날의 콘텐츠로 담는 IRL 캠페인. 캠페인은 다음과 같은 단계를 거쳐 제작했습니다.
03 Content T&M
글로벌 캠페인의 메시지를 그대로 번역하는 대신, 한국 계정의 톤앤매너로 다시 썼습니다.
채널과 타깃에 따라 문장을 바꾸는 기준을 세우기 위해, 팀과 함께 소셜 Base Guideline을 제안했습니다.
CHANNEL TONE — 하나의 브랜드, 두 개의 목소리
열정적이고 강렬한 어조
도전과 성취에 대한 긍정
자신감을 고취하는 톤
독창성과 창의성을 강조
세련되고 심플한 무드
클래식하면서 감각적인
Sports는 도전과 성취를 강하게, Originals는 감각과 무드를 담백하게.
같은 글로벌 에셋도 채널과 타깃에 따라 다른 문장으로 옮겼습니다.
BASE GUIDELINE — 계정이 지켜야 할 세 가지 원칙팀 공동 제안 · 참여
01
글로벌 소셜 가이드와 채널 특성을
고려한 KR 계정 기본 가이드
→ 안정적인 채널 운영
02
한 계정 한 메시지,
톤앤무드 통일을 위한 구조화
→ 일관된 브랜드 T&M
03
핵심 타깃에 제품·캠페인 정보를
직관적으로 전달
→ 콘텐츠 활성화
04 IRL On-site Content
“아디다스가 이런 것도 하는구나.”
현장의 사람들이 즐기는 모습은 어떤 광고보다 브랜드를 친근하게 느끼게 합니다.
오늘 어디서, 무엇을, 얼마나 즐겁게. 그 순간을 그날 바로 전하는 콘텐츠가 쌓일수록
브랜드와 소비자의 거리도 가까워진다고 생각하며 현장을 담았습니다.
We covered adidas’ YEAR END WEEKEND MUSIC LIVE for social, a year-closing stage with WAVE TO EARTH, ZION.T, and DJ APRO.
adidas’ first F&B-driven IRL project — we covered the culture programs and the moments people shared as sport, culture, and everyday life connected in one space.
A new play space celebrating the launch of ADISTAR JELLYFISH — we covered the special play unfolding inside an arcade filled with light and motion.
A journey of inspiration and discovery — the many cultures connected to adidas came alive through art, music, and talks, a space to share each person’s own taste and perspective.
A weekend to experience Originals’ style and heritage — we found style and energy across programs from the LIVE MARKET to the archive exhibition and live music.
04 Social Strategy
CONCEPT
공간을 찾은 팬들이 브랜드를 더 깊이 알아가도록,
잘 알려지지 않은 비하인드와 브랜드에 담긴 이야기를 에디토리얼 콘텐츠로 발행합니다.
WE SELECT 우리는 브랜드 안에서 이야깃거리를 고르고,
YOU COLLECT 팬은 그 이야기를 모아 자신만의 취향을 쌓습니다.
T&M
내 방의 장식장 + 작은 전시공간 + 취향 아카이브
피드를 눌러 포스트를 확인해보세요
Na Hyeon Park
Graphic design & Project management
Based in Seoul, Korea
